Automated extensions refer to the additional snippets of information (e.g., calls, sitelinks, ratings) that are automatically generated by ad platforms. These extensions enhance your ad’s visibility and performance.
Components of Automated Extensions :
- Sitelinks
- Callouts
- Structured snippets
- Seller ratings
These are the additional snippets that are added to the automated extensions.
Use Cases:
When a clothing retailer’s ad auto-displays top product categories like “Dresses” and “Shoes” via sitelinks, it increases engagement.
Automated extensions boost your ad’s appeal without manual setup. It is ideal for timesaving and scalability.
