Amazon’s pay-per-click (PPC) advertising platform allows sellers. Brands also promote products directly on Amazon’s search results and product pages.
It includes Sponsored Products, Sponsored Brands, and Sponsored Display ads designed to target shoppers based on buying behavior and search terms.
Use Cases:
A headphone brand targets “wireless earbuds” on Amazon. Their Sponsored Product ad appears at the top, increasing visibility and driving sales.
Amazon Advertising connects intent-driven buyers to products at the point of purchase, an affiliate marketing program, and more.
