Ad status indicates the current operational state or status of an ad within a platform like Google Ads. It helps advertisers understand whether an ad is running, paused, disapproved, or undergoing review.
Common Types of Ad Status:
- Active:Eligible and serving, this refers to ads that are active and working..
- Paused:Temporarily disabled by the advertiser, are not working.
- Under Review:Being evaluated for policy compliance of Google Ads.
- Disapproved:Rejected due to a violation or disapproved.
- Removed:Deleted from the account. The ad is removed from the account
- Eligible (Limited):Running with restrictions (e.g., policy limits or budget caps).
Monitoring ad status ensures that your campaigns stay live, compliant, and optimized. Quick attention to disapprovals or review delays prevents wasted time and missed impressions.
How It Works :
- When an ad is created or edited, Google reviews it for policy compliance.
- Depending on the results, the ad status is set (e.g., Active, Under Review).
- Advertisers can pause or remove ads anytime.
- Disapproved ads include the rejection reason and are fixed to be eligible again.
Ad status gives advertisers vital visibility and control, ensuring ads are active, visible, and aligned with platform policies.
