Ad Scheduling allows advertisers to control the specific days and times when their ads are eligible to run on the platform. Ad scheduling helps align ad delivery with user behavior and business hours to improve efficiency and ROI.
Components of Ad Scheduling :
- Time Slots:Set hourly blocks or ranges for ad visibility.
- Day Selection:Choose specific weekdays or weekends.
- Bid Adjustments:Increase/decrease bids during high or low-performing times.
- Time Zone Settings:Aligns with the account or target region.
By focusing ad delivery during peak performance hours, advertisers avoid wasted impressions, conserve budget, and improve ad relevance. Ad scheduling is done especially for time-sensitive businesses like local services or live events.
Use Cases:
A food delivery business runs ads from 11 AM to 10 PM, matching lunch and dinner hours. During weekends, it increases bids by 20% from 6–9 PM. This is when orders spike.
