Ad Rank is a score used by ad platforms (like Google Ads) to determine ad position and ad quality. It is calculated based on bid amount, ad quality, relevance, impact of extensions, and context of the search.
Key components based on which Ad Rank is determined include:
- Bid Amount:The maximum amount you’re willing to pay per click in the ad campaign.
- Quality Score:Based on ad relevance, expected CTR, and landing page experience.
- Ad Extensions & Formats:Additional assets (like sitelinks, CTA ) can improve visibility and click value.
- Contextual Factors:User location, device type, time of day, and search intent to improve the engagement with your ad..
- Higher Ad Rank:better ad position at potentially lower cost.
Use Cases:Two advertisers bid the same amount, but the one with better ad quality and relevant extensions wins a higher ad rank and a better position.
High ad rank = better placement, often at a lower cost.
