A platform or system that connects advertisers with publishers to display ads on the screen. Common ad networks include the Google Display Network, Meta Audience Network, and Microsoft Audience Network.
Core elements of the Ad Networks:
- Advertiser Interface:These are the tools for setting ad campaigns, targeting, and budgeting.
- Publisher Network:Websites or apps where ads are displayed, marketers can choose the network based on their ad requirements.
- Targeting Capabilities:Targetties,ads’ capabilities, such asion, demographics, behavior, interest, device, etc.
- Ad Formats Supported:Display, search, video, native, in-app, etc.
- Bidding System:Auction mechanism (CPC, CPM, CPA).
- Reporting & Analytics:Performance tracking and insights dashboard.
Enables wide ad reach across multiple websites and apps.
Use Cases:
An online bookstore uses the Google Display Network ( publisher network ) to show banner ads across relevant blogs, news sites, and YouTube videos.
