Ad delivery refers to how and when your ads are shown to users. It depends on the ad campaign’s budget, bidding strategy, and platform settings. Delivery types include:
- Standard:Spreads ads and impressions throughout the day.
- Accelerated:Shows ads more quickly until the budget runs out (note: deprecated in some platforms).
Use Cases:
A local bakery runs a Google Search campaign targeting “birthday cakes near me.” The ad copy reads: “Fresh Custom Birthday Cakes – Order for Same-Day Pickup!” This matches the user’s query, increasing the likelihood of a click and conversion.
Managing the ad delivery efficiently helps to balance budget pacing with visibility goals, ensuring ads are shown at optimal times.
