Word-of-Mouth Marketing (WOM)
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WOM marketing is the organic spread of information about a brand through customer conversations. It’s one of the most trusted forms of marketing.
How it works:
Happy customers share experiences via social media, reviews, or face-to-face, often amplified by referral programs or influencer engagement.
Benefits:
- Builds authentic trust
- Drives high-quality, low-cost leads
- Strengthens customer relationships
Use Cases:
- Promoting new product launches
- Growing brand credibility
- Enhancing customer loyalty:
Let your customers become your brand’s most powerful storytellers.