Unique clicks refer to the number of distinct individuals who clicked on a link, regardless of how many times they clicked. It is a metric that helps marketers measure the actual reach of a link on the website.

Benefits of Measuring Unique Clicks 

• Accurate measurement of user interest.
• Reduces click inflation from repeat visitors.
• Useful metrics that can give valuable insights. 

 Tools like Google Analytics track unique clicks to help optimize content strategies.