Top of Funnel (ToFu) refers to the earliest stage in the customer journey, where potential leads first become aware of your brand, product, or solution. This stage in the sales marketing funnel is known as the awareness stage. Common ToFu metrics: Impressions, traffic, bounce rate, engagement rate.

How It Works:
Top of Funnel ( ToFu ) marketing content is aimed at attracting and educating large audiences. It includes blogs, social posts, videos, podcasts, and infographics that address pain points or spark curiosity, without being too salesy.

Benefits

• Building brand awareness and making a brand image among the audience. 
• Builds visibility and trust at scale.
• Feeds mid and bottom-of-funnel strategies.
• Drives long-term brand affinity.
• Best paired with nurturing via email or retargeting to leads down the funnel.

The top of the Funnel is about selling and starting conversations that matter.