Story Maps are visual tools used to plan and structure user journeys or product narratives. It is often used in UX, content strategy, or customer experience design.

Why It Matters 

• Visualizes step-by-step user flow.
• Aligns teams on what matters to the user.
• Helps prioritize features or content.
• Enhances cross-functional communication.
• Used in product planning, CX, and storytelling.

Story maps bring clarity to complexity, showing how users move, think, and feel across every touchpoint.