Segmentation is the process of dividing a broader audience into smaller, targeted groups based on shared traits like behavior, demographics, preferences, purchase history, or engagement.

Importance of Segmentation in Marketing 

• Enables personalized messaging at scale.
• Improves campaign performance and relevance.
• Supports targeted product positioning.
• Reduces wasted ad spend.
• Boosts customer retention through tailored experiences.

Segmentation is the engine behind smarter marketing. Enables the brand to reach the right audience at the right time.