A Search Engine Results Page (SERP) is the page a user sees after entering a query into a search engine. It includes both organic results and paid ads, along with featured snippets, maps, and more.

What does the SERP do 

• Determines brand visibility on search engines.
• Affects click-through rate (CTR) and traffic potential.
• Informs SEO and SEM strategy.
• Offers insights through SERP features (e.g., snippets, FAQs).
• Key for competitive positioning.

If your website is positioned on the SERP. This indicates your content is relevant and a good read for the audience. This is where user intent and discovery collide.