SEO is the practice of optimizing web content, structure, and links to improve visibility and rankings on search engine results pages organically. It focuses on long-term discoverability and traffic growth.

Importance of SEO for Marketing 

• Delivers high-quality, organic traffic.
• Builds credibility and trust with users.
• Supports long-term lead generation and growth.
• Enhances user experience and site structure.
• Reduces reliance on paid traffic channels.

SEO is a foundational growth engine—fueling long-term traffic without ongoing ad spend.