Referral Marketing is a strategy that encourages existing customers to refer new users or leads through word-of-mouth or incentivized programs. It leverages trust-based networks to drive customer acquisition with minimal spend.

Importance of Referral Marketing 

• Drives high-quality leads with low acquisition costs.
• Converts at a higher rate due to built-in trust.
• Encourages brand advocacy from satisfied users.
• Scales through automation and the network.
• Works well with loyalty and ambassador programs

Referral marketing turns your users into your most effective acquisition channel, building growth on the foundation of trust.