Programmatic Advertising refers to the use of automated technology and data to buy and sell digital advertising space in real-time. It leverages algorithms and machine learning to optimize ad placements, targeting, and bidding without human intervention.

Use Cases of Programmatic Advertising

• It includes display ads based on user behavior and demographics
• Retargeting ads for website visitors who did not convert
• Video ad placements across platforms using real-time bidding

Benefits of Programmatic Advertising

• Increased efficiency and minimal manual efforts
• Enhanced targeting and personalization of ads.
• Real-time optimization of ad performance and better results.
• Greater transparency and control over ad spend.

 Programmatic advertising allows brands to reach the right audience with minimal effort, providing precise targeting and real-time ad optimization. This leads to better ROI and improved campaign performance.