A Marketing Stack (also referred to as  Tech Stack) is the collection of tools, platforms, and technologies that businesses use to execute, manage, and measure their marketing efforts. This includes software for customer relationship management (CRM), email marketing, social media management, analytics, automation, tools used, and more. 

This stack has all the tools and technologies that are used to frame the market efforts. Marketing Stack is a customized collection of MarTech tools a company uses to execute its marketing strategy. So, the stack is made from MarTech.

What is the Benefit of keeping a Marketing Stack

• Organize the marketing tools so they can be accessed by marketers easily 
• This increased the efficiency  of marketing efforts with tool integration
• Gives better data-driven insights for better decision-making
• Scalable marketing operations
• Enhanced customer targeting and segmentations.
• Streamline reporting and performance measurement.
• Enhances the productivity of the marketing efforts.

 A well-structured marketing stack empowers businesses to execute and monitor their marketing strategies efficiently, boosting efficiency, collaboration, and results.