An Ideal Customer Profile (ICP)  defines the ideal characteristics of a valuable customer based on data-driven insights. ICP outlines key attributes such as industry, company size, revenue, geography, buyer journey with product, and buying behavior. These key attributes help sales and marketing teams target the most likely customers to convert and deliver long-term value.

Building an accurate Ideal Customer Profile enables businesses to focus on resources efficiently, shorten sales cycles, and increase customer retention rate.