Google Universal App Campaigns (UAC) is an automated marketing and advertising solution. This advertising solution is dedicated to promoting mobile apps across Google platforms. These platforms include Search, Play Store, YouTube, and the Display Network.

How It Works
When the user wants to promote the application on Google platforms s they make use of Google UAC. Here, the advertisers provide and decide ad assets (text, images, video), a budget, and target goals they want to promote. Google’s machine learning then tests combinations and serves ads and selects the most relevant users across its platforms.

Key Benefits of Using Google Universal App Campaigns (UAC) 

• Google Universal App Campaigns (UAC) helps to promote Cross-platform apps.
• This platform has automated targeting and bidding for ad promotion.
• Helps to maximize installs or in-app actions.

• Boosting in-app engagement
• Retargeting dormant app users

 Google UAC simplifies mobile app promotion using automation and data-driven optimization to deliver results efficiently across Google’s vast ecosystem.