Google Ads, formerly known as AdWords, is Google’s online advertising platform. This platform allows businesses to create ads displayed on Google search results, YouTube, and across the web. This platform works well to create ad campaigns and different ads. 

How Google Ads Work 

• Firstly, set up a Google Ads account, define your goals, choose keywords, create ads, and set your budget. 
• Google Ads operates on a pay-per-click (PPC) model; this is where advertisers bid on keywords they want for their business.
• Choose what type of ads you want to play. Display ads or search ads in search results, websites, or apps. 
• Google Ads analyzes the ads based on factors like are shown based on relevance, bid amount, and quality score. 
• Whenever users click on the Google ads, the advertisers have to pay a fee 
• This advertising system helps businesses reach targeted audiences, drive traffic, and generate leads through precise targeting and performance tracking.

 Advertisers bid on keywords to show ads to users who are actively searching for related products or services. 

Key Benefits of Google Ads

• This helps to get Immediate search results with instant visibility on search engines. 
• Google Ads gives liberty for flexible budgeting and targeting options for ad campaigns.
• It qualifies to track ads’ performance and give better returns on ROI. 
• Access to the vast Google Display Network, where the marketer can choose the ads they want to run, and many more. 

• Google Ads has become the right way to drive website traffic faster. 
• Searching for leads, you can now run Google ads and generate leads and sales.
• Boost brand visibility with Google Ads and the keywords with which the ad is running. 

 Google Ads enables businesses to reach high-intent audiences, drive conversions, and maximize their digital marketing efforts.