A First-Party Cookie refers to the small piece of data stored by the website when the user is directly visiting the website. These cookies are set by the domain itself for the users to collect information like user preferences. Login details and browsing behavior.  To enhance the user experience and support website functionality.

How It Works:

• Whenever a user visits a specific website, the site’s server places a first-party cookie in the user’s browser history.
• These cookies are used to track site-specific interactions, like pages visited, items explored, or items in a shopping cart.
• This type of insight data helps personalize content, remembers login sessions, browsing history, and improves performance.

Since first-party cookies are created and used by the website you are visiting, they are generally considered safer and more privacy-friendly than third-party cookies.

Use Cases of First-Party Cookies

• These cookies are used to remember the user’s language or region preferences.
• Remember which items were kept in the shopping cart during checkout
• Tracking on-site user behavior for better content recommendations makes it easy for the marketer to target users with ads or suggestions. 
• Authenticating returning users for faster logins and easy navigation. 
• Analyzing customer journeys within the website and beneficial for the markets to take users’ insights and craft marketing campaigns.

Depending on regional privacy laws, the websites must inform users and obtain consent for certain uses of first-party cookies.