EPC (Earnings Per Click) is a performance marketing metric. EPC helps to measure the average earnings generated from each click on the affiliate or advertising link. It helps advertisers and affiliates to check the profitability of campaigns. This gives a clear analysis of the revenue efficiency of the marketing campaign performance. 

How Earning Per Click ( EPC) is Calculated  

 To calculate EPC = Total earnings( Divided By ) the number of clicks received.

 This gives a clear picture of revenue efficiency, helping marketers optimize their offers and traffic sources for maximum profitability.

Benefits of the EPC metric

• EPC metrics help to evaluate campaign profitability
• This metric compares offers and networks.
• Identify gaps where the markets can improve their marketing performance
• EPC helps the marketer to optimize marketing spending for the campaign.
  Enables the encouragement of data-driven decisions.

 EPC is a metric that enables measurement of the financial effectiveness of clicks in performance marketing. By monitoring EPC, marketers can refine strategies and maximize their return on marketing investment.