Cost Per Mille (CPM) is the term referring to the cost per thousand impressions. This is a digital advertising metric that represents the price paid by the advertiser for one thousand ad impressions. CPM is used in display ads, video, and programmatic advertising, where it is used to measure just the brand visibility rather than direct engagement.

Cost Per Mile ( CPM ) is Calculated by  

Cost Per Mile ( CPM)  focuses on brand exposure, making it ideal for awareness campaigns. 

The cost is calculated by = ((Total ad spend) / (the number of impressions))*1000 

Benefits of the CPM metric 

• This metric is ideal for campaigns focused on visibility over clicks.
• Helps to estimate potential reach and audience saturation.
• Enables cost forecasting for impression-based campaigns.

CPM is best suited for increasing brand recognition and measuring the effectiveness of ads. A creative strategy ensures that impressions translate into awareness and impact.