A cookie refers to the small text file that is stored on a user’s device by a website. These text files are used to collect data and to remember information about the user’s visit to that website. Cookies are collected to enhance user experience, track browsing behavior, give favorable search results, and personalize content.

Key Types of Cookies

• Session Cookies: These cookies are temporary and are deleted after the browser is closed.
• Persistent Cookies are stored: These are the cookies that are there for a set time, to remember the preferences of the user across visits and give a refined user experience.
• Third-Party Cookies: These are the cookies that are set by domains other than the one the user is visiting. These types of cookies are often for advertising and tracking purposes.

Why It Matters

Cookies play a role in website functionality, analytics, and targeted marketing.

Understanding cookies is essential to comply with privacy regulations and deliver tailored digital experiences.