Conversational Marketing refers to a customer engagement strategy that uses real-time, personalized interactions through channels like chatbots, live chat, and messaging apps. These are to foster relationships and guide customers through the sales funnel.​

Use Cases of Conversational Marketing 

• Instantly qualifying leads through chatbot interactions
• Providing real-time customer support
• Personalized product recommendations
• Streamlining the sales process with immediate responses
• Enhancing customer onboarding and follow-up

Benefits of Conversational Marketing

• Faster response times and improved customer experience
• Higher lead conversion rates
• More personalized and engaging customer interactions
• 24/7 availability with automated tools
• Valuable insights into customer preferences and behavior
• Refining user experience with your brand
• Conversational marketing is a customer-centric buying journey.

By meeting customers where they are, conversational marketing fosters trust, speeds up sales, and strengthens brand engagement.