Affiliate Marketing
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Affiliate marketing refers to a performance-based digital marketing strategy. This strategy includes where businesses give rewards to affiliates (partners) for driving traffic, leads, or sales through their unique referral links. Affiliates have the opportunity to earn a commission for each of their efforts, like purchases, sign-ups, and other promotional efforts.
How can Affiliate Marketing Help a Business?
This model benefits businesses and affiliates. Using this model, the companies can expand their reach with minimal upfront costs and maximize their reach. While affiliates work on monetizing their content, audience, or influence to expand the business reach..
Common Use Cases for Affiliate Marketing:
- Bloggers and influencers promote products for commission.
- Websites running comparison or review-based affiliate links.
- E-commerce brands leverage affiliate partnerships for increased sales.
