Acquisition

Acquisition in marketing refers to the process of attracting and converting new customers, users, or leads for a business. It encompasses strategies, channels, and campaigns designed to drive brand awareness and encourage potential customers to take a desired action, such as making a purchase or signing up for a service.

Why It Matters for Businesses
Effective acquisition strategies help businesses grow by increasing their customer base and revenue while optimizing costs. Understanding key acquisition metrics, such as Customer Acquisition Cost (CAC) and conversion rates, for measuring success.

Common Acquisition Channels: