The AAARRR! Funnel (also called Pirate Funnel). This is a growth marketing framework that helps businesses to analyze and optimize the customer journey. It consists of six key stages:

• Awareness: Attract customers through marketing channels (SEO, social media, ads).
• Acquisition: Converting visitors to leads or increasing sign-ups or demos, or free trials.
• Activation: Ensure users have a refined first-time experience that leads to engagement and increases traffic.
• Retention: Retaining customers by keeping users engaged through emails, notifications, and personalized, refined experiences.
• Revenue: generating and monetizing users through subscriptions, purchases, demos, or other business models.
• Referral: Encouraging satisfied users to share and recommend the product. Enhance positive customer reviews through a custom loyalty program to drive organic growth.