Outbrain
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- Outbrain
Client
Outbrain – A global leader in native advertising and content discovery across premium publisher networks.
Industry
AdTech / Content Marketing / SaaS
Services Provided
Enterprise SEO, Keyword Expansion, Content Optimization, Technical SEO, Global Reporting
Goal
- Expand organic visibility across global markets
- Capture top- and mid-funnel search queries
The Challenge
- Limited optimization across blog and solution pages
- Missed opportunities for high-volume, intent-driven keywords
- Underperformance against competitors like Taboola and Criteo
- Lack of alignment between SEO, content strategy, and product teams
Seo services
Get an estimate on your SEO Audit so that your business can be updated
The Strategy
Growzify led an enterprise-grade SEO program focused on scalability, compliance, and content performance.
Keyword Universe Expansion
– Mapped branded, commercial, and competitor keywords
– Targeted high-volume queries like “native advertising vs display” and “how content recommendation works”
– Built a global keyword map to guide both editorial and product SEO effortsContent Optimization at Scale
– Rewrote metadata, headings, and intros across key solution pages
– Added semantic keywords and featured snippet targets
– Enhanced pillar content like “What is Native Advertising” for both head terms and long-tail discoveryBlog and Resource SEO Alignment
– Structured blog content into TOFU (education), MOFU (comparison), and BOFU (conversion) stages
– Internally linked blog posts to product and demo pages
– Created evergreen topic clusters (e.g., “native ads vs programmatic”) to boost keyword spread and authorityTechnical SEO & Site Structure Enhancements
– Ran regular technical audits for crawl efficiency and indexation
– Implemented schema (FAQs, breadcrumbs, organization) for better SERP visibility
– Optimized page speed, multilingual canonical tags, and core web vitalsEnterprise Reporting & Global SEO Expansion
– Delivered market-specific keyword growth dashboards
– Tracked SEO-driven conversion funnels from blog to lead-gen
– Integrated SEO KPIs into editorial planning for sustained performance
The Results
Total Keywords Ranked
Monthly Organic Visitors:
Other Key Achievements:
- Competitive rankings for high-value industry terms
- Expanded presence across US, EU, and multilingual markets
- Improved lead generation through blog > product > demo flow
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