Lincoln Air

Indexed Keywords

Established Local Visibility in a Competitive HVAC Market

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Lincoln Air – A residential and commercial HVAC company focused on energy-efficient, high-quality service in the Phoenix area.

HVAC Services / Residential & Commercial Air Conditioning

Full SEO Setup, Technical SEO, Keyword Strategy, Local SEO Foundations

The Challenge

Lincoln Air had just launched online and needed to break into a highly competitive service industry, starting from:

Seo services

Growzify implemented a full SEO foundation to help Lincoln Air gain initial traction and prepare for long-term growth

Technical SEO Foundation
– Submitted XML sitemap and optimized robots.txt
– Fixed indexation and canonical tag issues
– Improved mobile usability and site speed
– Set up Google Search Console and Analytics for performance tracking
Keyword Research & On-Page Optimization
– Researched local, service-based keywords like “AC repair Phoenix” and “commercial HVAC service”
– Mapped keywords to each service page with a balance of long-tail and high-volume terms
– Optimized meta titles, descriptions, and headings with localized and intent-rich terms
– Structured internal linking between key pages and added alt text for service images
Local SEO Enhancements
– Created location-focused copy to signal Phoenix service coverage
– Ensured sitewide NAP consistency (Name, Address, Phone)
– Developed content tailored to local search intent and advised Google Business Profile setup
Content Strategy Roadmap
– Outlined future content plans for seasonal HVAC tips, maintenance guides, and local landing pages
– Planned long-form explainers for services like ductwork, AC installation, and furnace repair
– Positioned Lincoln Air for future authority building without directly competing with national providers