Coral Tree Café
Growth in Organic Visibility
0
%
Keywords Ranked and 4,500+ Monthly Organic Visitors
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+
- Home
- Case Study
- SEO
- Coral Tree Café
Client
Local SEO, Content Optimization, Technical SEO, Keyword Strategy
Industry
Restaurant / Organic Dining / Local Services
Services Provided
Local SEO, Content Optimization, Technical SEO, Keyword Strategy
Goal
- Boost visibility for each café location across local searches
- Improve keyword rankings for dining and menu-related queries
The Challenge
Coral Tree Café had a strong brand presence but struggled to capture local search demand due to:
- Low keyword coverage and limited targeting for local food queries
- Under-optimized menu and location pages
- No structured approach to local SEO (GMB, schema, NAP consistency)
- Technical issues affecting visibility and crawlability
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The Strategy
Growzify deployed a hyper-localized SEO framework designed to enhance both discovery and dining experience:
- Local SEO Audit & Optimization
– Claimed and optimized Google Business Profiles for all café locations
– Added complete NAP info, hours, images, and reviews
– Embedded Google Maps and added structured location schema to each page - Menu & Page SEO Enhancements
– Structured menus with crawlable headings and relevant schema
– Optimized content with location-based keywords (e.g., “organic brunch Beverly Hills”)
– Ensured mobile-friendliness for fast browsing and quick CTA access - Branded & Experience-Driven Keyword Targeting
– Mapped keywords across branded, menu-specific, and lifestyle searches
– Targeted queries like “vegan lunch Sherman Oaks” and “outdoor café in Los Angeles”
– Built content to capture both brand and discovery search moments - Content Strategy for Local Authority
– Created blog posts like “Top 5 Vegan Dishes at Coral Tree Café” and “Best Healthy Brunch in LA”
– Included internal links to menus and locations
– Answered popular search questions with optimized headings and CTAs - Technical SEO Enhancements
– Compressed images to reduce mobile load times
– Added structured data (restaurant schema, hours, menus)
– Fixed redirect chains and improved overall URL structure
– Submitted clean sitemaps and adjusted robots.txt for better indexing
The Results
Within months, Coral Tree Café experienced a major boost in organic discoverability and customer engagement:
Total Keywords Ranked
1,400+ Keywords (Branded, Local, Informational)
Monthly Organic Visitors:
4,500 Monthly Organic Visits (+221% Growth)
Other Key Achievements:
- Higher rankings in Google Map Packs for café and brunch-related terms
- Significant uptick in direction clicks and location-based engagement
- Enhanced mobile experience led to more real-world foot traffic
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