Ad extensions refer to the additional pieces of information used to expand a standard text ad for users to interact with. Examples of ad extensions include:
- Sitelink Extensions(extra page links),
- Call Extensions(click-to-call),
- Location Extensions(business address),
- Structured Snippets(highlight product categories),
These ad extensions are added to align with the ads and keep them relevant. Ad extensions make ads more informative, improve visibility, and can boost ad rank, without increasing cost-per-click.
