Website personalization tailors content and user experience based on individual behavior, demographics, or preferences. It makes websites relevant to each visitor.

How to Make Website Personalisation: 

• Collect user data (location, behavior, preferences)
• Use cookies and tracking tools
• Segment audiences by interests or actions
• Show personalized content or product recommendations
• Use dynamic CTAs and landing pages
• Implement AI for predictive personalization.
• Test and optimize regularly for better results.

Benefits Of Website Personalization 

• Increases engagement and conversions
• Enhances user satisfaction
• Improves marketing ROI.

 Personalization is a smart strategy and a user-first web landscape.