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Return on Advertising Spend (ROAS)

Return on Advertising Spend (ROAS)is a metric used to measure the effectiveness of an advertising campaign. It compares the revenue generated to the amount spent on ads. It is expressed as a ratio of revenue to ad spend. Optimizes ad budgets by identifying high-performing campaigns

ROAS is crucial for advertising performance, helping marketers assess how effectively their ad dollars are being converted into revenue.