Recruitment Marketing is the strategic use of marketing tactics and tools to attract, engage, and nurture job candidates before they apply for a position. It applies principles of digital marketing like content, targeting, and automation. It performs the talent acquisition process, aiming to build a strong employer brand and generate a steady pipeline of qualified candidates.

Common Tactics Used for Recruitment Marketing 

• Employer Branding Content (videos, blogs, employee testimonials)
• Targeted Social Ads (LinkedIn, Instagram, Meta)
• Retargeting Campaigns for Career Site Visitors
• SEO & Paid Search for job listings and landing pages
• Email Nurture Sequences for passive candidates

Recruitment Marketing transforms hiring into a growth function. It helps companies attract top talent with the same strategic rigor used to acquire customers.