Quality Score is a metric that is used by platforms like Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. It affects your ad rankings and cost-per-click (CPC), engagements, and plays a key role in the success of paid search campaigns.

How It Works:
The score is rated from 1 to 10 and is influenced by three main factors:

• Expected Click-Through Rate (CTR)
• Ad Relevance
• Landing Page Experience

Higher Quality Scores can lead to lower costs and better ad placements.
Optimizing for Quality Score improves ad efficiency and user experience. It’s essential for reducing ad spend while maximizing impact.