A niche market majorly focuses on a broader segment of the market that targets a specific segment of a specific industry. Niche market targets a group of customers with particular needs, preferences, or interests. Businesses in niche markets tailor their offerings to stand out with specialized products or services.

Rather than competing in a large, general market, companies identify unique customer segments and perform well.  Customize their marketing, pricing, and branding strategies to meet those targeted customer needs.

Niche markets enable businesses to build authority and connections. Solving specific problems for a well-defined audience, driving growth through precision and relevance.