Marketing Mix Modeling (MMM) refers to a statistical analysis technique that is used to measure the impact of various marketing activities, such as advertising, promotions, pricing, distribution, and more. It gives an analysis and helps businesses understand their marketing channels and the revenue they can get from them. It also guides business owners in allocating budgets and framing data-driven decisions. 

How It Works
MMM analyzes the historical data across different channels to know the effect of each element on sales or conversions. By using regression analysis, it reveals the contribution of each marketing input and external factors.

Marketing Mix Modeling equips marketers with a powerful framework to quantify the effectiveness of each channel.  This helps to maximize marketing impact and business growth.