SEO is one of those things most businesses know they need, but don’t always know how to tackle. And that’s fair—between search algorithms, technical details, and content strategy, it’s a lot to manage.
That’s why so many companies turn to SEO agencies. They want someone who can take that workload off their plate, while still driving results.
If you’re considering SEO support, you’re probably asking: What exactly do SEO services include? Let’s walk through it.
First, What Are SEO Services?
SEO services are what marketing agencies offer to help your website show up higher in search results. That includes everything from technical site fixes to content creation—and plenty in between.
The goal is simple: get more of the right people to your site, and turn them into customers.
But how that happens isn’t always simple. It’s a mix of strategy, content, coding, and ongoing testing. And every part plays a role.
Why Not Just Handle It Yourself?
Sure, you can take the DIY route if you’ve got the time and expertise. Some businesses do. But SEO is a long game. It’s not just setting up a few keywords and calling it a day.
Also, Google updates its algorithm constantly. Keeping up with what works—and what no longer does—can feel like a full-time job. For many teams, it actually is.
That’s where working with a professional agency makes a difference. You get experts who live and breathe SEO, while you stay focused on running your business.
So, What Do SEO Services Actually Cover?
Good question. While services can vary a bit between agencies, most packages include six core areas:
- On-page SEO
- Off-page SEO
- Technical SEO
- Competitor research
- Content strategy and creation
- Ongoing tracking and reporting
Let’s break each one down in plain terms.
1. On-Page SEO: Starting With Your Site
This is the foundation. On-page SEO covers the stuff directly on your website—things like keywords, meta tags, and how your content is structured.
Here’s what that usually involves:
- Running a full SEO audit to spot issues or gaps
- Researching keywords your audience actually uses
- Updating title tags, meta descriptions, headers, and internal links
- Making sure your content is aligned with search intent
The goal here is simple: help search engines understand what your pages are about—and show them to the right people.
2. Off-Page SEO: Building Trust Outside Your Site
Next, off-page SEO focuses on how your site looks from the outside. Think of it like reputation building.
One big piece of this is backlinks—getting credible websites to link back to yours. These links tell Google your content is trustworthy.
But it’s not just about links. Off-page SEO often includes:
- Managing your Google Business Profile for local search visibility
- Getting listed in industry directories
- Earning mentions on blogs, news sites, or forums
All of this helps build authority, which translates to better rankings.
3. Technical SEO: Behind-the-Scenes Improvements
Then there’s technical SEO. This isn’t about content—it’s about how well your site works under the hood.
Search engines need to crawl and index your pages. If your site is slow, messy, or hard to navigate, that’s going to hurt your rankings.
Here’s where technical SEO steps in:
- Speeding up your site (especially on mobile)
- Improving how pages are structured
- Making your site secure (HTTPS matters)
- Ensuring everything works well on phones and tablets
These fixes may not be flashy, but they’re essential.
4. Competitor Research: Knowing What You’re Up Against
SEO is competitive. You’re not just trying to rank—you’re trying to rank above someone else.
That’s why most agencies start with a competitor analysis. They look at who you’re up against, what they’re doing well, and where the gaps are.
For example, maybe your top competitor ranks for a group of keywords you’ve never targeted. Or maybe they have a strong backlink profile, but weak content. That insight shapes the strategy going forward.
5. Content Creation: Fueling the Strategy
Without strong content, SEO doesn’t have much to work with. That’s why content is often baked into SEO services.
What gets created depends on your goals. It could be blog posts, landing pages, product descriptions, videos—or all of the above.
But it’s not just about volume. A good agency will focus on:
- Creating content your audience actually searches for
- Writing in a tone that fits your brand
- Integrating keywords naturally, without overdoing it
- Updating old content to keep it relevant
You don’t need more content—you need the right content.
6. Tracking & Reporting: Knowing What’s Working
SEO isn’t a one-and-done project. It’s ongoing. You need to know what’s working, what’s not, and where to adjust.
That’s where tracking comes in. Most agencies will:
- Monitor your rankings, traffic, and conversions
- Identify content that’s bringing in leads—and content that isn’t
- Adjust strategy based on real data
This isn’t about fluff metrics. It’s about understanding what’s moving the needle and doubling down on it.
Thinking About Getting Started?
If you’re exploring SEO services, the key is finding a partner who’s transparent, experienced, and aligned with your goals.
At Growzify, SEO is what we’ve done for years. We don’t hand you a one-size-fits-all package—we build strategies based on what your business actually needs.
You get the data, the execution, and the clarity to make confident decisions.
Let’s talk through what that might look like for you.
