800 Perkins
Growth in Monthly Organic Visitors
0
%
Keywords Ranked Across Legal Search Terms
0
+
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- 800 Perkins
Client
800 Perkins – A personal injury law firm committed to expert legal representation across California.
Industry
Legal Services / Personal Injury Law
Services Provided
SEO Audit, Keyword Mapping, Content Marketing, Local SEO Optimization, Technical SEO
Goal
- Increase visibility in a highly competitive legal niche
- Improve rankings for both local and informational legal terms
The Challenge
Despite delivering exceptional legal services, 800 Perkins struggled with:
- Low visibility in search results for legal queries
- Poor keyword coverage and underperforming location pages
- No structured blog or educational content
- A website not optimized for local discovery or technical SEO best practices
Seo services
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The Strategy
To overcome these barriers, Growzify deployed a full-spectrum SEO strategy centered on legal authority and local relevance:
- In-Depth SEO Audit & Keyword Research
– Audited the site for technical issues, mobile speed, and crawlability
– Identified on-page SEO gaps, indexation problems, and metadata issues
– Mapped high-intent legal keywords by case type, location, and search intent - Service & Location Page Optimization
– Rewrote core pages with unique, user-focused content
– Integrated FAQs, schema markup, and internal linking
– Optimized titles, meta descriptions, and URLs for search performance - Content Marketing Engine
– Developed a blog strategy around FAQs, legal tips, and city-specific content
– Targeted long-tail, conversion-focused keywords
– Created content for featured snippets and educational search queries - Local SEO Enhancements
– Ensured NAP consistency across online directories
– Optimized Google Business Profile with custom categories
– Implemented local schema and custom landing pages for top metro areas
The Results
With a robust and tailored legal SEO approach, 800 Perkins achieved:
Total Keywords Ranked
7,400+ Keywords (Informational, Local, Commercial)
Monthly Organic Visitors:
13,800 Monthly Organic Visits (+120% Growth)
Other Key Achievements:
- Dominated local pack listings for key cities
- Boosted page engagement with faster load times and mobile-friendly design
- Improved conversion funnels and legal inquiry paths through optimized content
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