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Smiles Dental

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Increase in Organic Visibility
0 %
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Keywords Ranked Across Local and Informational Search
0 +
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Client

Smiles Dental – A multi-location dental practice delivering patient-first care with integrity and compassion.

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Industry

Dentistry, Healthcare & Local Services

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Services Provided

 Local SEO, Technical SEO, Keyword Strategy, and Content Optimization.

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Goal

  • Expand visibility across all practice locations

  • Improve keyword rankings for high-intent and service-related terms

The Challenge

Smiles Dental wanted to strengthen its online presence across multiple cities, but faced issues including:

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The Strategy

Growzify implemented a comprehensive local SEO and content framework to boost Smiles Dental’s search performance:

  1. Local SEO & Location Page Optimization
    – Built unique, keyword-optimized pages for each location
    – Embedded Google Maps and enforced NAP consistency
    – Added LocalBusiness and Dentist schema for every practice
  2. Keyword Mapping for Services & Education
    Mapped high-volume terms across general and specialty services (e.g., “dental implants,” “Invisalign”)
    Included informational queries to reach users at the awareness stage (e.g., “how to calm dental anxiety”).
    – Built a structured content matrix to expand keyword footprint
  3. On-Page Optimization for Conversions
    Enhanced meta titles, H1-H3 tags, and service copy for local intent
    Embedded FAQs to boost snippet visibility
    Added testimonials and CTAs to improve click-to-patient conversions
  4. Blog Content Strategy
    Created blog content on oral health, pediatric care, and seasonal dental tips
    – Targeted “People Also Ask” and long-tail search queries
    Used internal linking to connect blog content to services and locations
  5. Technical SEO & Performance Cleanup
    Removed duplicate/thin content on service pages
    Fixed crawl and indexing issuesFixed crawl and indexing issues
    – Compressed assets and improved mobile load times for all site versions

The Results

Within 6 months, Smiles Dental saw major improvements across SEO and engagement metrics:

Total Keywords Ranked

7,200+ Keywords Across Local + Informational Terms

Monthly Organic Visitors:

6,900 Monthly Organic Visits (+145% Growth)

Other Key Achievements:

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