Smiles Dental

Increase in Organic Visibility
0
%

Keywords Ranked Across Local and Informational Search
0
+
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- Case Study
- SEO
- Smiles Dental

Client
Smiles Dental – A multi-location dental practice delivering patient-first care with integrity and compassion.

Industry
Dentistry, Healthcare & Local Services

Services Provided
Local SEO, Technical SEO, Keyword Strategy, and Content Optimization.

Goal
- Expand visibility across all practice locations
- Improve keyword rankings for high-intent and service-related terms

The Challenge
Smiles Dental wanted to strengthen its online presence across multiple cities, but faced issues including:
- Inconsistent SEO execution across locations
- Poor rankings for key service + city search terms
- Duplicate content and site crawl inefficiencies
- Underutilized blog and missing structured data
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The Strategy
Growzify implemented a comprehensive local SEO and content framework to boost Smiles Dental’s search performance:
- Local SEO & Location Page Optimization
– Built unique, keyword-optimized pages for each location
– Embedded Google Maps and enforced NAP consistency
– Added LocalBusiness and Dentist schema for every practice - Keyword Mapping for Services & Education
– Mapped high-volume terms across general and specialty services (e.g., “dental implants,” “Invisalign”)
– Included informational queries to reach users at the awareness stage (e.g., “how to calm dental anxiety”).
– Built a structured content matrix to expand keyword footprint - On-Page Optimization for Conversions
– Enhanced meta titles, H1-H3 tags, and service copy for local intent
– Embedded FAQs to boost snippet visibility
– Added testimonials and CTAs to improve click-to-patient conversions - Blog Content Strategy
– Created blog content on oral health, pediatric care, and seasonal dental tips
– Targeted “People Also Ask” and long-tail search queries
– Used internal linking to connect blog content to services and locations - Technical SEO & Performance Cleanup
– Removed duplicate/thin content on service pages
– Fixed crawl and indexing issuesFixed crawl and indexing issues
– Compressed assets and improved mobile load times for all site versions
The Results
Within 6 months, Smiles Dental saw major improvements across SEO and engagement metrics:
Total Keywords Ranked
7,200+ Keywords Across Local + Informational Terms
Monthly Organic Visitors:
6,900 Monthly Organic Visits (+145% Growth)
Other Key Achievements:
- Dominated Google Map Packs in multiple cities
- Increased appointment inquiries through optimized blog-to-service funnel
- Won featured snippets for dental care queries and FAQs
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